Surgery in particular seems out of control. It's an invasive procedure with inherent risks, and yet surgery rates – back surgery, for example – are increasing exponentially.
It's just tragic. That's one thing we're adding a little more about in the film that we didn't have enough of in the early cuts – back surgery. I'm struck by the amount of horrendous damage [that is done].
This isn't in the film, but I have a granddaughter who, at 16 months old, had never walked. She would take a few steps and then collapse. I looked at her and her feet were all turned sideways. I talked to my daughter and said she should take her to Dr. [Craig] Buhler [Hays' chiropractor and longtime DC of the NBA's Utah Jazz].
She took her to see Buhler and she started walking the next day. Her pelvis, Buhler said, "clunked" into place; it was way out of alignment. This is just one family, just one event, but do you realize if she had entered the medical model, what the next steps would have been for her? A brace, physical therapy – gosh, maybe surgery – and instead, we're talking about a simple appointment to a doctor of chiropractic!
It's great that she got to the doctor she needed; I guess that's the bottom line: getting more people to the doctors they need, regardless of the condition. This is where I really think this film can make an impact. We've got to get this country to understand that they have options, and I think that now is the first time that everybody is mentally ready to look at alternatives – not only are patients questioning medical care, but every doctor in the country is questioning medical care and the way they're being forced to practice medicine. Patients are crammed into 12-minute appointments, and you've got really good doctors that know they're not practicing medicine anymore.
What are your plans for distribution of "Doctored"? We premiere the film Sept. 21 in New York at the Village East theater and then our L.A. premiere is a week later in Santa Monica, on the Promenade. Also on the 28th we will open in Dallas, Chicago, Atlanta, Austin [Texas] and Detroit.
My next 60 days, every waking moment, everything I do, is about filling up that New York theater every showing for the first week. Every theater in the country will be watching to see if it's successful in New York; if it's successful there, we may have the film open at 100 theaters across the country the next week.
We'll have articles in The New York Times, we'll [hopefully] have a review in the Times and the Los Angeles Times; but if we can then have a successful box office in New York and then follow it with strong box offices in those other seven cities, then we'll be a nationwide release. That's the number-one thing we can do to cross this chasm and get the film out to the public.
I'm going to set up a Web page (we'll link it to www.supportchiromovie.com) so people can go and pre-buy tickets for any of these early showings. Every conversation I have is about what do we have to do to blow the doors off the New York theater and these other theaters.
In the meantime, we'll also be releasing infographics and doing a lot of social media marketing; we'll be selling it from our Web site and also on Amazon and iTunes. We have so many marketing avenues available to us now that we didn't have even five years ago; there's no reason we can't rack up several million views on this film.
I would also love to track the number of chiropractic students created because of this film. ... I just think there are a lot of people who are going to look at this and go, Wow, I'd like to spend my life doing that. Imagine if out of several million viewers, we might be able to deliver 1,000 new chiropractic students.
There has been talk about the possibility of the film being nominated for an Academy Award. What are your thoughts?
The Academy Awards qualifications are that you have to have a qualifying run in both New York and L.A., and you have to be reviewed by either The New York Times or the Los Angeles Times. So we're doing a qualifying run, we doing everything we can to make sure we're reviewed. We are hiring an Academy Award publicist (in addition to a publicist for the film) whose job it is to promote us in the industry. ... We're taking it seriously enough that we're spending money on it; I just don't want to jinx it.
Peter W. Crownfield is the executive editor of To Your Health. Direct all comments and questions to